Anyone who knows me well knows that organization is a huge priority especially when it comes to blogging. I’m also a huge planner. Which is why scheduling blog posts is important to keep content fresh and to manage post promotions on all of my social media accounts.
I used to use a paper planner to jot down post ideas as well as keep track of the content I was publishing every day. But since I graduated from school and started working full-time at a tech company, using a planner or any notebook outside of my work book was out of the question. It also took a lot of time to be scheduling content within WordPress and on paper.
So what did I do?
I found the simple solution through CoSchedule. CoSchedule is an editorial calendar app that allows you to post content right to your social media accounts without ever having to leave WordPress. Now I was able to post to Facebook, Twitter, and even LinkedIn without having to navigate to another menu.
But how does it work exactly?
When I’m done writing my post, I can add a schedule for CoSchedule to publish the post to my various social media accounts. Now, all on the same page, I can write and schedule a corresponding Facebook post (complete with pictures and hashtags!) or tweet to my social media account when my post is published. Or I can schedule other social media posts to keep promoting the blog entry in the weeks to come. I can basically plan the social media life-cycle of a single post before it’s even published.
What else do I love?
Since CoSchedule has made blogging a lot easier and posting content virtually seamless, I didn’t think that it could get any better. But it has. One of the things I love about CoSchedule is the ability to publish my content on Pinterest! In the past, Pinterest has been a good chunk of where my blog traffic comes from so it’s helpful to be able to push content to Pinterest without having to pin everything myself.
Another thing I love about CoSchedule is that they send you reminders of what you published and if you haven’t published in a while. For someone who needs that extra kick in the butt to keep writing and publishing, this tool is incredibly helpful. It helps me see how consistent (or inconsistent!) I’ve been with posting.
CoSchedule is also great because of its social media analytics tool. It can show you the total likes, comments, and shares of your posts. These real-time stats can be extremely informative when writing and scheduling future posts.
My fellow bloggers, it should be noted that CoSchedule is a premium tool, so you do have to pay a subscription to use their service. But $10/month is well worth it since I value time when it comes to blogging and the convenience of having everything all in one place. You can also try their free trial! If you work professionally in social media or manage any social media accounts for your company, CoSchedule lets your whole team schedule and publish content together, and across a multitude of accounts.